The herald is a form of advertisement that circuses, medicine shows, vaudeville, carnivals, dime museums, and Wild West shows (among other enterprises), used to raise awareness - often in an especially text heavy way - for their upcoming stands. With their typically oblong dimensions heralds were often tacked up on poles but could also be affixed to just about any other surface meant to attract the eyes of the public.
These ten examples are a very small part of Milner's herald collection, which is part of its Circus & Allied Arts Collection in Special Collections. It is hoped that more will be made available soon.
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Historic Heralds 
